Latest newsSustainability; the topic that's got everyone's attention. So what's the industry doing about it? Aside from the well-trodden path of office sustainability, many are looking towards the efficiency of their advertising campaigns, specifically carbon emissions against attention, Invibes included. 12 Jul 2023 Read more For over 20 years, the digital advertising industry has relied on the use of third-party cookies to target internet users, specifically for retargeting purposes. However, as the 'cookieless world' fast approaches, digital players will have little choice but to adapt their strategies to focus on combined contextual and user targeting. 29 Jun 2023 Read more We're in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no. Bad ad experiences, like intrusive pop-up formats (for which even their own inventor has publicly apologised1) are often detrimental for brands as they drive frustration and consequently lead to negative brand safety and perception. Not only do these negative experiences drive consumers to take measures to avoid advertising, but when it comes to putting their hands in their pockets, they actually avoid brands associated with bad advertising. 13 Jun 2023 Read more Digital has given Africa a voice 25 May 2023 Read more Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward? Our Sales Director for France, Stéphane Allard weighs in. 16 May 2023 Read more In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry, there's a rising expectation for more relevant ads. Research conducted by the European Interactive Digital Advertising Alliance (EIDAA), found that consumers expected ads to be better tailored considering the amount of data collected about them and would like to see better targeted ads.1 24 Apr 2023 Read more With a wealth of advertising methods available to brands it's important to note that not all advertising experiences are created equal. When it comes to the digital world, in-feed ads provide a fantastic form of advertising that delivers strong levels of attention, engagement and offers a better, more natural experience for audiences. But, before delving into in-feed's multitude of benefits, let's go back to basics. 11 Apr 2023 Read more
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