The billionaire and Twitter CEO Linda Yaccarino announced this over the weekend, claiming the changes could happen early this week.
It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
— Linda Yaccarino (@lindayacc) July 23, 2023
On Sunday he tweeted: "Soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
Since Musk's acquisition of Twitter in October 2022, the company has undergone significant changes, including a rebranding to X Corp.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
Musk says he has a vision to develop a "super app" similar to China's WeChat. Last year he expressed that the purchase of Twitter serves as a catalyst for the creation of X, an all-encompassing app.